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 The city of Putian strives to establish their footwear brands

The city of Putian strives to establish their footwear brands

2022-03-29

Source:中国皮革协会

Author:编译:冉福林

Putian, known as "shoe city", is the world sports shoes brands processing base located in Fujian province, there are more than 4,200 shoemaking enterprises engaged of 500,000 employees in Putian. Footwear industry is one of the three traditional advantage industries in the city, in 2021, Putian produced 1.39 billion pairs of shoes, accounting for one third of the province and one tenth of the country in volume, with value of 131.1 billion yuan.

Impacted by COVID-19, rising production costs, uncertain of international trade environment and lack of shoe brand has become less competitiveness factors for their shoemaking industry. At the beginning of last year, Putian City launched campaign to promote footwear brands and quality by issue "Ten Measures to Speed up the High-quality Development of Shoe Industry", The "Putian Shoes" has registered as collective registered trademark and become a regional brand for application of local shoe enterprises.

Last year, Putian authority issued 12 measures to support import and export of footwear and effectively deal with the epidemic and maintain production running orderly. Last year General Secretary Xi Jinping made a visit to Fujian province and stressed optimizing and upgrading the industrial structure and accelerating digitalization of industries, said the mayor of city and also expressed the hope to develop their own brand of products by introduce projects in R&D and design, and smart devices, and set the target to achieve an output value of 250 billion yuan by 2026.

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