In particular, consumer education around leathergoods was flagged as an area to address together, with CLIA suggesting the creation of a dedicated educational platform.
It also recommended that CCA offer science-based guidance on the subject of leather purchasing as a way to aid CLIA’s industry stewardship amid changing consumer behaviour.
A director of consumer guidance at CCA, Ren Jing, reportedly emphasised the centrality of leather footwear, clothing, luggage and other leathergoods to daily life in China.