A national survey made amongst US shoppers found that almost half (48%) of footwear consumers is planning to spend less on footwear this spring than last year
The survey was conducted by the Emerson College Polling in partnership with the Fashion Footwear Association of New York (FFANY) and released by the FDRA (Footwear Distributors and Retailers of America). According to the report, 68% of footwear shoppers have become aware of higher shoe prices and 76% plan to buy from discount retailers.
The survey also indicated that 74% of interviewees are still likely to buy shoes this spring for themselves or their family. Talking about the consumer’s preferences, athletic or casual shoes were elected as the most likely category (58%), which comes with little surprise. Fashion shoes (35%) and work shoes (4%) followed.
According to the FDRA, in March, footwear prices in the US increased by 6.6% year-on-year, after reaching 7.0% in February. In March, men’s footwear was up by 5.1%, women’s was up by 5.8% and children’s by 11%.
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