Footwear brand Wolverine has announced singer-songwriter Jordan Davis as a new brand ambassador.
The Louisiana-born country music star said he had grown up seeing his father and his grandfather wear Wolverine boots for work and leisure and that, as a result, he had “a lot of trust” in the brand.
He added that the rugged, hard-working and enduring qualities of the boots were the same qualities that he holds most closely.
A range of Wolverine products that he has chosen as his particular picks is now on sale to fans of the footwear and of the musician. The range includes versions of the brand’s 1000 Mile, Wellington, Rancher and Rancher Flag boots, as well as clothing and accessories.