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 A turnaround for some Wolverine Worldwide brands

A turnaround for some Wolverine Worldwide brands

2025-05-13

Source:footwearbiz

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Footwear group Wolverine Worldwide has reported revenues of $412.3 million for the first three months of 2025, an increase of 4.4% compared to the same period last year.

Two of its brands, Merrell and Saucony, achieved double-digit growth. Merrell posted revenues of $150.6 million, up by 13.2% year on year, while Saucony’s revenues for the quarter reached $129.8 million, a rise of 29.6% compared to the same quarter in 2024.

Its Wolverine brand fared less well, bringing in revenues of $37.4 million, down by 9.2%.

The UK-based activewear and lifestyle clothing brand Sweaty Betty, which Wolverine unexpectedly acquired in 2021, saying it wanted to build its business “beyond footwear”, brought in Q1 revenues of $38 million, down by 15.9% year on year.

Chief executive, Chris Hufnagel, commented: “We have worked to reinvent Wolverine Worldwide for the future, focusing squarely on awesome product, amazing stories and driving the business.”

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