Beijing-based activewear brand Li-Ning has opened the first of what it has called “city custom stores” on the second floor of the Juntai shopping complex, located within its home city’s Xidan commercial area.

The boutique includes an integrated intelligent conveyer belt system, which allows product to reach customers within one minute and forty seconds of placing an order, local media reported.

There is also a modern, club-like VIP room, in addition to displays dedicated to innovations such as plant dyeing. On-theme, immersive storytelling highlights “the secrets of plants”, for example, printed on backgrounds intended to represent traditional Chinese scrolls. Li-Ning described the store as both modern and traditionally inspired on local social media platform Weibo. “Chinese culture and sports trends resonate at the same frequency,” the brand posted on the day of the opening.

Limited-edition series including the Li-Ning Beijing range feature alongside creative collaborations, as well as footwear and apparel from seasonal collections, all of which will be available for a limited time.

Image: Li-Ning via Weibo.