Authentic Brands has announced that specialist athletic footwear licensing group Galaxy is taking over Reebok’s footwear operation, retail stores and e-commerce operations in the US. Galaxy will also lead Reebok’s global product creation, design, and sourcing.
In addition, a new joint venture between Galaxy and licensing partner Batra will oversee Reebok’s operations in Europe. The new joint venture will be called GB Brands Europe.
Reebok’s headquarters will continue to be in Boston.
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