Deckers-owned running and lifestyle brand Hoka inaugurated its second retail location in the French capital earlier this week. After a first store, opened last April in the Opera quarter, the brand is now joining a growing crowd of outdoor and activewear brands that have chosen the Marais quarter to set up shop.
The vast space, measuring close to 300 square-metres and featuring a striking glass roof, presents the brand’s entire ranges for sports and leisure, including clothing. Special perks offered span Service Safe Size, a 3D modelling system to help customers find the best shoe for their morphology, to running sessions with a professional coach.
“This expansion confirms the growth of our brand,” commented Guido Geilenkirchen, general manager for Hoka EMEA.
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