The launching ceremony of the 2025 “Leather &
Fur, My Attitude” Micro-Video Public Welfare Competition was held at the
Haining Convention and Exhibition Center on March 20, 2025. The competition is co-hosted by
the China Leather Industry Association (CLIA), Rayli Magazine, and Xingye
Leather Technology Co., Ltd., with support from the International Fur
Federation, Hongxing Automotive Leather (Fujian) Development Co., Ltd., and the
Hebei Leather Technology Innovation Strategic Alliance.
The competition aims to "Leather and Fur tell stories" by highlighting
the natural, eco-friendly, green, fashionable, and durable qualities of leather
and fur. Through the artistic medium of micro-videos, the competition seeks to
inject new vitality into the cultural heritage and development of leather and
fur.
2025 is hailed as the first year of AI terminal
applications. This year, the competition encourages participants to use AI technology, improving creation efficiency
and quality while exploring innovative approaches to creativity and
expression. Whether recreating history, generating creative designs, crafting
advertising content, imagining fantastical storylines, or building sci-fi
scenes and virtual worlds, the fusion of AI + micro videos + genuine
leather/natural fur promises to spark unprecedented creativity.
Running from March 20 to May 30, 2025, the
competition is divided into student and social categories,
offering 2 First Prizes, 6 Second Prizes, 10 Third Prizes, 12 Category
Awards, and 20 Finalist Awards, with total prizes exceeding 80,000 yuan.
The results will be officially announced on July 16.
Since its debut in 2022, the “Leather & Fur, My
Attitude” Micro-Video Public Welfare Competition has been held for three
consecutive years. Creators have blended modern technology and artistry to
deliver visually and emotionally captivating works, attracting
over 4.6 million views across platforms like Douyin and Bilibili.
The organizers not only promote leather and
fur-related content on domestic platforms but also translate award-winning
entries into English versions for international promotion
on TikTok and Facebook, which have received
positive feedback. All viewers are invited to
visit CLIA’s official website (
www.chinaleather.org) for the latest updates and to join this unique
micro-video competition journey.
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