Japanese sportswear brand Asics’ subsidiary Sanin Asics will be renamed Onitsuka Innovative Factory Corporation and will become a dedicated production base for Onitsuka Tiger.
The newly branded facility is scheduled to begin operations in January 2026 and aims to become a hub for innovation and craftsmanship.
Asics was founded in 1949 as Onitsuka Co by Kihachiro Onitsuka. In 1977, the company adopted the name ASICS, an acronym for Anima Sana In Corpore Sano - A Sound Mind In A Sound Body.
In 2002, the Onitsuka name was revived with the launch of Onitsuka Tiger as a fashion brand.
The transformation of the factory into a dedicated Onitsuka Tiger production site is intended to strengthen collaboration with the Asics Institute of Sport Science and the Onitsuka Tiger Design Center in Milan.
Renovation plans include the creation of an Onitsuka Tiger Gallery, showcasing the brand’s history, archive shoes and notable collaborations. The facility will also focus on skill transfer, technical support for overseas factories and the expansion of training programmes.
A key pillar will be the “enhancement of product competitiveness through Japanese craftsmanship, emphasising meticulous detailing and specialised techniques not easily replicated in overseas mass production”, the company added.
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