Puma's focus on US sales has advanced with the opening of a second North American flagship store, this time in Las Vegas.
The 25,000-square-foot store includes an F1 racing simulator, an arcade and a customisation studio where customers can personalise clothing and footwear using patchwork, embroidery, printing, LED printing on footwear, and other creative mediums.
Puma CEO Arne Freundt said: “I am thrilled that we are opening a state-of-the-art flagship store in Las Vegas as part of our brand elevation strategy. Located along the iconic Las Vegas Strip, this flagship allows us to expand Puma presence in North America to connect with US consumers and international visitors alike."
It plans to open a "creative space" for design and marketing teams in Los Angeles in early 2025, in a bid to expand in the strategically important US market.
In 2019, it opened its first US flagship, in New York.
In 2021, the German brand set up a US headquarters in Somerville, combining employees from Boston and Westford offices.
Image: Puma executives were joined by golfer Rickie Fowler and football athlete Xavi Simons for a ceremonial ribbon cutting. Credit: Puma
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