Italian footwear brand Tod’s has expanded its Digital Product Passport offering to include the My Gommino shoe, in collaboration with Aura Blockchain Consortium.
A chip containing information on the origin of materials, production processes and compliance, as well as aspects of quality and sustainability, is integrated into the right sole.
Consumers can also learn stories of the artisans behind each pair.
Tod’s first offered the service with its Di Bag, saying it reaffirms the commitment to providing customers with greater traceability and authenticity.
In 2021, LVMH, Prada and Cartier joined forces to develop the Aura Blockchain Consortium, which they described as the world’s first global luxury blockchain.
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