The latest edition of the Leatherbiz Market Intelligence newsletter went live on
June 24.
This time, the report suggests that artificial intelligence (AI) could be a good tool for the leather industry to use in its efforts to convey a positive message about leather to consumers.
Qualities such as leather’s versatility, durability and beauty, as well as its millennia of history, may be obvious to people in the industry, the report says. It adds: “What seems self-evident to us does not exist at all in the consciousness of urban society. This is not intentional; it is simply a lack of knowledge.”
To address this lack, it says the industry could and should make better use of AI, pointing out that there are rich data and information resources around in the industry.
However, it says AI technology has no access to many of these information resources. Many have not yet been digitised and, instead, exist only “in cupboards, on private computers and in the minds of individuals”.
The newsletter claims that it is “in the DNA of this supply chain” to view information as a competitive advantage, not to be shared with others. It argues that much of the information is in danger of being lost and should be shared as widely as possible, including through AI, to increase appreciation for leather as a valuable and versatile material.
Image: Part of an industry archive that The Leathersellers is working to catalogue.
Credit: The Leathersellers Company.
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