At a recent conference on trade promotion held with Vietnam’s overseas trade offices in May 2025, senior industry figures highlighted Vietnam’s growing strength in the global footwear sector, while also pointing to fresh opportunities in the domestic market.
Phan Thi Thanh Xuân, Vice President and General Secretary of the Vietnam Leather, Footwear and Handbag Association (Lefaso), reported that Vietnam is currently the third-largest footwear producer in the world, with an annual output of 1.4 billion pairs – behind China (13 billion) and India (2.6 billion). In 2024, Vietnam ranked second globally in footwear export volume, exporting 1.3 billion pairs, with the United States and Europe remaining its key markets.
Xuân noted that the footwear industry is experiencing positive momentum, with export turnover increasing by 16% in the first four months of 2025. However, she also stressed the sector’s vulnerability to U.S. tariff policies, as the U.S. alone accounts for 40% of total exports of footwear and handbags from Vietnam.
Nguyễn Quang Vũ, Chairman of the Binh Duong Province Leather and Footwear Association, said that Vietnamese producers are expected to see further improvements, particularly as international tariff policies stabilise.
On the domestic front, he added that concerns about cheap Chinese footwear flooding the Vietnamese market have eased following recent US-China trade negotiations, reducing pressure on local traders.
From a business standpoint, Nguyễn Hải Ngọc, Marketing Director of Vietnamese footwear brand Biti’s, highlighted the challenges facing domestic brands. She pointed to intense competition from unbranded and low-cost imported goods, which continue to dominate certain segments.
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