On June 25, 2025, the China Leather Industry Association (CLIA) held a press conference in Beijing to launch the new Genuine Leather Mark (GLM) labels. Journalists from more than 20 media outlets, including Economic Daily, China Daily, China Quality Daily, China Economic Times, and Sohu, were invited to attend.

New GLM labels were officially unveiled, comprising four categories: large paper labels, small paper labels, care labels, and adhesive labels. Each category is further divided into two types by the gold and silver GLM logos:

The gold logo designates "Eco-Leather Products," requiring that leather materials must be produced by enterprises that honored Eco-leather Mark.

The silver logo serves as the standard label, applicable to products using leather from ordinary leather enterprises.

The new GLM labels embody the brand-new concept of "new connotation, new empowerment, new traceability, new design, and new promotion." With "natural, comfortable, and enduring" as their core values, the labels integrate digital anti-counterfeiting technology, traceability functions, and ecological principles. This initiative will drive new momentum for low-carbon, sustainable development in the leather industry, promoting high-quality development.