Sports group adidas has launched a new footwear collection called Everyday Running. As the name suggests, it said it had designed and made the collection with ordinary running enthusiasts in mind.
It said it wanted to support and provide shoes for all runners, no matter how or why they run. It turned this into a dedicated collection because, according to adidas, more than half of everyday enthusiasts of running describe choosing shoes as “overwhelming and complex”.
Audience insight work adidas has quoted suggests this community of runners “often feel overlooked”.
This market research work involved questioning 1,500 runners from the UK, Mexico and South Africa in May 2025. It classed participants who run between one and four times per week as “everyday runners”.
Many of these people have little or no connection to organised events or a broader runner community. This is often because they feel they do not run consistently enough to engage in that way. In fact, the research found that nearly 25% of participants do not even refer to themselves as runners.
Adidas said it wanted to understand better why these people run and what their needs are. Its general manager for running, Alberto Uncini Manganelli, said: “As the running community grows at the fastest rate ever, we are committed to providing the best footwear solutions for the many who run, for their own unique reasons, and require different benefits.”
In response to this challenge, the Everyday Running range comprises three styles, designed to meet the different needs of these runners.
The shoes are the Supernova Rise 2, which is aimed at runners looking for stability and support, the Adistar 4, which has a higher level of cushioning and shock absorption, and the Ultraboost 5, which offers a higher energy-return.
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