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Huge profit improvement for Adidas in 2024

2025-01-27

Source:ILM

Author:

Adidas has reported its fourth quarter and full 2024 financial results, with revenue growing 12% on a currency-neutral basis.


Credit: Adidas

Revenue was up 11% in Euro terms to €23.68 billion. Excluding Yeezy revenue for 2023 and 2024, the years currency-neutral revenues grew by 13%.

Gross margin for 2024 was 50.8%, while the full-year operating profit grew more than €1 billion to €1.34 billion.

In the fourth quarter of the year alone, currency-neutral revenues were up 19% while, in Euro terms, growth was 24% to €5.97 billion. Excluding Yeezy sales, currency-neutral growth was 18%.

The gross margin for the quarter was up to 49.8% and operating profit improved from a loss of €377 million in 2023 to €57 million in Q4 of 2024.

责任编辑人:樊永红

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