Adidas has reported its fourth quarter and full 2024 financial results, with revenue growing 12% on a currency-neutral basis.
Credit: Adidas
Revenue was up 11% in Euro terms to €23.68 billion. Excluding Yeezy revenue for 2023 and 2024, the years currency-neutral revenues grew by 13%.
Gross margin for 2024 was 50.8%, while the full-year operating profit grew more than €1 billion to €1.34 billion.
In the fourth quarter of the year alone, currency-neutral revenues were up 19% while, in Euro terms, growth was 24% to €5.97 billion. Excluding Yeezy sales, currency-neutral growth was 18%.
The gross margin for the quarter was up to 49.8% and operating profit improved from a loss of €377 million in 2023 to €57 million in Q4 of 2024.